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Every tool your business needs.
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Banking, payments, legal, accounting, websites, marketing and AI — the short list of tools worth using, chosen so you don't lose three weeks researching.
Try: payroll · LLC · newsletter
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Business banking · Banking & Payments
Online business banking built for startups and small companies (US).
Our take: A clean, modern business account that many new founders open first.
Relay
Business banking · Banking & Payments
Small-business banking with multiple accounts for organizing cash (US).
Our take: Handy if you like splitting money into separate accounts for taxes, payroll and profit.
Stripe
Payments · Banking & Payments
Online payments infrastructure: checkout, subscriptions, invoices and more.
Our take: The default choice for taking card payments in software products.
Square
Payments · Banking & Payments
Card readers, point-of-sale software and online payments for local businesses.
Our take: The easy option when you take payments in person as well as online.
PayPal Business
Payments · Banking & Payments
Accept PayPal and card payments, send invoices and get paid internationally.
Our take: Many customers already have PayPal, which can make checkout easier.
Stripe Atlas
Incorporation · Formation & Legal
Form a US company online, aimed at startups including founders outside the US.
Our take: A streamlined path to a Delaware company if you plan to raise money.
LegalZoom
Incorporation · Formation & Legal
Online LLC and corporation formation plus trademarks and legal documents (US).
Our take: A long-running one-stop option for forming an LLC and handling basic legal paperwork.
Docusign
Contracts & e-signature · Formation & Legal
Send documents for legally binding electronic signatures.
Our take: The name most clients recognize when you send a contract to sign.
Build your stack
What are you building?
Freelancer Starter Stack
Everything a solo freelancer needs to look professional and get paid — and nothing more.
Get the stackE-commerce Launch Stack
The core tools for opening an online store and running it day to day.
Get the stackStartup Founder Stack
Form the company, bank it, bill customers and run the team.
Get the stackThe directory
Eight stacks. Every essential.
Banking & Payments
Business bank accounts and the tools that let you get paid.
Formation & Legal
Form your company, sign contracts and stay compliant.
Accounting & Payroll
Bookkeeping, invoicing and paying your team.
Websites & Hosting
Domains, site builders and the infrastructure underneath.
E-commerce
Storefronts and checkout for selling products online.
Marketing & Email
Email lists, newsletters and customer relationships.
AI & Productivity
AI assistants and the workspaces where work gets done.
Design & Creative
Design tools for logos, decks, social posts and products.
Editor's picks
The tools we'd start with
Mercury
Business banking · Banking & Payments
Online business banking built for startups and small companies (US).
Our take: A clean, modern business account that many new founders open first.
Stripe
Payments · Banking & Payments
Online payments infrastructure: checkout, subscriptions, invoices and more.
Our take: The default choice for taking card payments in software products.
Stripe Atlas
Incorporation · Formation & Legal
Form a US company online, aimed at startups including founders outside the US.
Our take: A streamlined path to a Delaware company if you plan to raise money.
QuickBooks Online
Accounting · Accounting & Payroll
Intuit's widely used small-business accounting software.
Our take: The industry standard — most accountants already know it.
Gusto
Payroll · Accounting & Payroll
Payroll, benefits and HR for US small businesses.
Our take: A friendly way to run payroll and pay contractors without a payroll department.
Cloudflare
Infrastructure · Websites & Hosting
DNS, security, performance and domain registration for websites.
Our take: Free DNS and protection that makes almost any site faster and safer.
Shopify
Storefronts · E-commerce
The leading all-in-one platform for building an online store.
Our take: The most complete starting point for selling physical products online.
beehiiv
Email & newsletters · Marketing & Email
Newsletter platform with growth and monetization tools built in.
Our take: Built for people who want a newsletter to become a business.
Compare before you commit
Side by side, plainly put
What each tool is best for — no invented scores, no hidden deals.
QuickBooks vs Xero vs WaveHow to Start a Business Online: A Plain-English Checklist
The order of operations for getting a small business set up properly.
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